An infographics designer creates a visual presentation of information so people can use it effectively — the right visuals communicate more clearly than text alone. The designer usually:
- collaborates with content experts or does research to get the information,
- analyzes the information to reduce unnecessary detail and define key points,
- visualizes how to present the information graphically,
- writes or edits the annotations, and
- renders the image, using design principles to encourage cognitive and emotional engagement.
The process of information design obviously requires a combination of skills:
- “Left brained” skills of analysis, synthesis, simplification, and writing.
- “Right brained” skills of composition, color choice, and application of other design principles.
Information designers’ goals are similar to the goals of user experience design for interactive media. The focus is firmly on the users or viewers and how to create something in their minds — in this case, comprehension. When possible, an information design should be tested with real viewers to make sure that it’s readily understood and pleasing.