Category: Icon and Logo Design

  • Visualize your identity

    A primer for entrepreneurs. A logo is so much more than a name and/or an icon. It’s the central component of a larger idea, your “visual identity.” Wikidpedia has an interesting section on the cultural aspects of a visual identity. Organizations with more than one person who communicates with the outside (and isn’t that any…

  • Icon designers are dealers in cliché

    For writers, a cliché is something to be avoided. It’s a phrase that’s so overused that it’s lost it meaning. But in visual terms, an image that has been seen a zillion times may well grow in meaning. Why do we think of athletes when we see the Nike swoosh? Because their marketing has created,…