{"id":334,"date":"2012-10-12T11:32:17","date_gmt":"2012-10-12T18:32:17","guid":{"rendered":"http:\/\/explanagraphics.com\/?p=334"},"modified":"2015-04-01T22:22:30","modified_gmt":"2015-04-02T05:22:30","slug":"visualize-your-identity","status":"publish","type":"post","link":"https:\/\/explanagraphics.com\/index.php\/visualize-your-identity\/","title":{"rendered":"Visualize your identity"},"content":{"rendered":"<p><em><strong>A primer for entrepreneurs.<\/strong><\/em><\/p>\n<p>A logo is so much more than a name and\/or an icon. It&#8217;s the central component of a larger idea, your &#8220;visual identity.&#8221;<\/p>\n<p>Wikidpedia has an interesting section on <a href=\"http:\/\/en.wikipedia.org\/wiki\/Corporate_identity#Visual_identity\" target=\"_blank\">the cultural aspects of a visual identity<\/a>.<\/p>\n<p>Organizations with more than one person who communicates with the outside (and isn&#8217;t that any organization with more than one staffer?) need to ensure consistency in what they send out.\u00a0Thus, along with a logo, you may need a <strong>&#8220;branding style guide.&#8221;<\/strong> It includes visual presentation, and sometimes includes copywriting guidelines &#8212; even the &#8220;tone of voice&#8221; for your communications. <a href=\"http:\/\/www.smashingmagazine.com\/2010\/07\/21\/designing-style-guidelines-for-brands-and-websites\/\" target=\"_blank\">Smashing Magazine outlines the basic components here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A primer for entrepreneurs. A logo is so much more than a name and\/or an icon. It&#8217;s the central component of a larger idea, your &#8220;visual identity.&#8221; Wikidpedia has an interesting section on the cultural aspects of a visual identity. Organizations with more than one person who communicates with the outside (and isn&#8217;t that any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/posts\/334"}],"collection":[{"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":8,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/posts\/334\/revisions\/3462"}],"wp:attachment":[{"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explanagraphics.com\/index.php\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}