Nancy Wirsig McClure creates visual symbols to represent concepts. She deploys a visual vocabulary that can be used throughout your communication or interface. Its consistency will build familiarity in the audience and enable them to understand the concepts at a glance.
Logos
When your organization, business, event or product needs branding, a strong visual identity is an important component.
Nancy understands the requirements for logos above and beyond just “a graphic.” She works closely with you to develop the creative brief and give you feelings of ownership of your logo.
Icons
You also need symbols for concepts when you:
- Create the navigation and “sign posts” in a user interface of an app or web site.
- Communicate about categories in presentations and print.
Click on an image group to view larger images (on a portofolio page).